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SM Supermalls

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SM Supermalls
Product typeShopping mall chain
OwnerSM Prime
CountryPhilippines
IntroducedNovember 8, 1985; 38 years ago (November 8, 1985)
Related brandsSM Retail
MarketsPhilippines and China
TaglineYou're always welcome here.
We've got it all for you!
Websitesmsupermalls.com
smsupermalls.cn

SM Supermalls, or simply SM, is a chain of shopping malls owned by the Philippines-based SM Prime. As of October 2024, it has a total of 95 malls (87 in the Philippines and 8 in China). It also has 13 malls under construction (5 in the Philippines and 2 in China) It was formerly known as Shoemart.

History

[edit]
SM North EDSA, the first SM Supermall.

SM Supermalls was pioneered by Henry Sy, a Chinese-Filipino businessman whose roots traces back to Fujian. Sy opened his first shoe store in Quiapo in 1948 and later the first store under the Shoemart (SM) name in 1958 along Carriedo.[1] In 1972, Shoemart turned into a full-line department store.[2]

In 1985, the company ventured into the supermarket and home appliance store business. It opened the first "Supermall" in the same year named SM North EDSA in Quezon City.[3]

SM expanded abroad with the opening of its first branch in China in 2001. The mall is SM City Xiamen in Fujian.[4]

Due to the COVID-19 pandemic, the company's revenue was down nearly 50% in 2020, though it claims to have maintained a healthy occupancy rate throughout the pandemic.[5]

Locations

[edit]

Currently, there are 89 shopping malls in the Philippines managed by SM Supermalls, including the latest addition, SM J Mall, which opened on October 25, 2024. It also has eight malls in China, including the most recent mall, SM City Yangzhou, which opened on September 29, 2023.[6] SM North EDSA in Quezon City, SM Mall of Asia in Pasay, SM Megamall in Mandaluyong, and SM Seaside City in Cebu City are among the largest in the Philippines.[7] and also among the largest shopping malls in the world.

Philippines

[edit]
No. Name Opening Date Location Province/Region
1 SM North EDSA November 8, 1985 Quezon City Metro Manila
2 SM City Sta. Mesa September 28, 1990 Quezon City Metro Manila
3 SM Megamall June 28, 1991 Mandaluyong Metro Manila
4 SM City Cebu November 27, 1993 Cebu City Cebu
5 SM Southmall April 2, 1995 Las Piñas Metro Manila
6 SM City Bacoor July 25, 1997 Bacoor Cavite
7 SM City Fairview October 25, 1997 Quezon City Metro Manila
8 SM City Iloilo June 11, 1999 Iloilo City Iloilo
9 SM City Manila April 14, 2000 Manila Metro Manila
10 SM City Pampanga November 11, 2000 San Fernando and Mexico Pampanga
11 SM City Sucat May 25, 2001 Parañaque Metro Manila
12 SM City Davao November 16, 2001 Davao City Davao del Sur
13 SM City CDO Uptown November 15, 2002 Cagayan de Oro Misamis Oriental
14 SM City Bicutan November 29, 2002 Parañaque Metro Manila
15 SM City Lucena October 3, 2003 Lucena Quezon
16 SM City Baguio November 21, 2003 Baguio Benguet
17 SM City Marilao November 28, 2003 Marilao Bulacan
18 SM City Dasmariñas May 21, 2004 Dasmariñas Cavite
19 SM City Batangas November 12, 2004 Batangas City Batangas
20 SM City San Lazaro July 15, 2005 Manila Metro Manila
21 SM City Valenzuela October 28, 2005 Valenzuela Metro Manila
22 SM City Molino November 18, 2005 Bacoor Cavite
23 SM City Sta. Rosa February 17, 2006[8] Santa Rosa Laguna
24 SM City Clark May 12, 2006 Angeles City Pampanga
25 SM Mall of Asia May 21, 2006 Pasay Metro Manila
26 SM Center Pasig August 19, 2006 Pasig Metro Manila
27 SM City Lipa[9] September 22, 2006 Lipa Batangas
28 SM City Bacolod March 2, 2007 Bacolod Negros Occidental
29 SM City Taytay November 9, 2007 Taytay Rizal
30 SM Center Muntinlupa November 16, 2007 Muntinlupa Metro Manila
31 SM City Marikina September 5, 2008 Marikina Metro Manila
32 SM City Rosales November 28, 2008 Rosales Pangasinan
33 SM City Baliwag[10] December 12, 2008 Baliuag Bulacan
34 SM City Naga May 1, 2009 Naga Camarines Sur
35 SM Center Las Piñas October 2, 2009 Las Piñas Metro Manila
36 SM City Rosario November 20, 2009 Rosario Cavite
37 SM City Tarlac April 30, 2010 Tarlac City[11] Tarlac
38 SM City San Pablo October 1, 2010 San Pablo Laguna
39 SM City Calamba October 15, 2010 Calamba Laguna
40 SM City Novaliches October 22, 2010 Quezon City Metro Manila
41 SM City Masinag May 6, 2011 Antipolo[12] Rizal
42 SM City Olongapo Downtown December 15, 2011 (soft opening)
February 10, 2012 (grand opening)		 Olongapo[12] Zambales
43 SM City Consolacion June 1, 2012 Consolacion[13] Cebu
44 SM City San Fernando Downtown July 20, 2012 San Fernando[12] Pampanga
45 SM City General Santos August 10, 2012 General Santos[14] South Cotabato
46 SM Lanang September 28, 2012 Davao City[15] Davao del Sur
47 SM Aura May 17, 2013 Taguig[16] Metro Manila
48 SM City BF Parañaque November 29, 2013[17] Parañaque[18] Metro Manila
49 SM City Cauayan May 30, 2014[19] Cauayan[20][21][22] Isabela
50 SM Center Angono November 14, 2014[23] Angono[24] Rizal
51 SM Megacenter Cabanatuan April 24, 2015[25] Cabanatuan Nueva Ecija
52 SM City San Mateo May 15, 2015 San Mateo[26][27] Rizal
53 SM City Cabanatuan October 9, 2015 Cabanatuan[28] Nueva Ecija
54 SM Center Shaw October 13, 2015[29] Mandaluyong Metro Manila
55 SM Center Sangandaan October 23, 2015 Caloocan[30] Metro Manila
56 SM Seaside City November 27, 2015[31] Cebu City[32] Cebu
57 SM City San Jose Del Monte April 29, 2016 San Jose del Monte[33] Bulacan
58 SM City Trece Martires May 13, 2016 Trece Martires Cavite
59 SM Center Congressional November 25, 2016 Quezon City Metro Manila
60 SM City East Ortigas December 2, 2016[34][35] Pasig Metro Manila
61 SM CDO Downtown May 12, 2017[36] Cagayan de Oro[37] Misamis Oriental
62 S' Maison June 17, 2017 (relaunched as an SM Supermall) Pasay Metro Manila
63 SM Center Antipolo Downtown June 30, 2017[38] Antipolo Rizal
64 SM City Puerto Princesa September 15, 2017[39] Puerto Princesa[40] Palawan
65 SM Center Tuguegarao Downtown October 12, 2017 Tuguegarao Cagayan
66 SM Center Pulilan December 1, 2017 Pulilan Bulacan
67 SM Center Lemery December 15, 2017 Lemery Batangas
68 SM Center Imus February 16, 2018 Imus Cavite
69 SM City Urdaneta Central May 4, 2018 Urdaneta Pangasinan
70 SM City Telabastagan May 18, 2018 San Fernando Pampanga
71 SM City Legazpi September 14, 2018 Legazpi Albay
72 SM Center Ormoc November 16, 2018 Ormoc Leyte
73 SM City Olongapo Central September 13, 2019 Olongapo Zambales
74 SM Center Dagupan October 4, 2019 Dagupan Pangasinan
75 SM City Butuan November 13, 2020 Butuan[41] Agusan del Norte
76 SM City Mindpro December 8, 2020 Zamboanga City Zamboanga del Sur
77 SM City Daet October 15, 2021 Daet Camarines Norte
78 SM City Grand Central November 26, 2021 Caloocan Metro Manila
79 SM City Roxas[42] April 8, 2022[43] Roxas City[44][45] Capiz
80 SM City Tanza October 14, 2022 Tanza Cavite
81 SM City Sorsogon[42] October 28, 2022 Sorsogon City Sorsogon
82 SM City Tuguegarao[42] November 18, 2022[46] Tuguegarao Cagayan
83 SM City Bataan[42] May 19, 2023 [47] Balanga Bataan
84 SM Center San Pedro[48] October 13, 2023 [49] San Pedro Laguna
85 SM City Sto. Tomas October 27, 2023 Santo Tomas Batangas
86 SM City Caloocan May 17, 2024 Caloocan[50][51] Metro Manila
87 SM J Mall October 25, 2024 Mandaue Cebu
88 SM City Laoag[52] November 29, 2024 Laoag Ilocos Norte
89 SM City La Union March 14, 2025 San Fernando La Union

Lifestyle malls

[edit]
Name Opening Date Location
SM Araneta City
(SM Cubao)		 1980 Quezon City
SM Makati 1975 Makati
The Podium August 2002 Mandaluyong

Malls under-construction

[edit]
Name Opening Date Location
SM City Zamboanga[53] March 14, 2025 Zamboanga City
SM City General Trias[54] May 8, 2026 General Trias, Cavite
SM Harrison Park Mall October 8, 2026 Adriatico Street, Malate, Manila

Planned or proposed malls

[edit]
Name Location
SM City Iligan [55] Iligan, Lanao del Norte
SM City Bohol [56] Tagbilaran, Bohol
SM City Cabuyao Zion Road, Gulod, Cabuyao, Laguna
SM City Pagsanjan[57] Pagsanjan, Laguna
SM City Tagum [58] Tagum, Davao del Norte
SM City Ozamiz[59] Ozamiz, Misamis Occidental
SM City Danao[60] Danao, Cebu
SM City Gerona MacArthur Highway, Magaspac, Gerona, Tarlac
SM City San Jose Nueva Ecija Pan Philippine Highway, Abar, San Jose, Nueva Ecija
SM City Noveleta Manila-Cavite Road, San Rafael, Noveleta, Cavite
SM City Jaro Iloilo Circumferential Road 1, Jaro, Iloilo City
SM City Malolos MacArthur Highway, Dakila, Malolos, Bulacan
SM Center Virac Virac, Catanduanes
SM City Cainta Ortigas Avenue Extension, Santo Domingo, Cainta, Rizal

China

[edit]
SM City Xiamen, the first SM Supermall in China
No. Name Opening Date Location
1 SM City Xiamen December 13, 2001 Xiamen, Fujian
2 SM City Jinjiang[61] November 26, 2005 Quanzhou, Fujian
3 SM City Chengdu[61] October 20, 2006 Chengdu, Sichuan
4 SM City Suzhou[61] September 23, 2011 Suzhou, Jiangsu
5 SM City Chongqing[61] December 14, 2012 Yubei District, Chongqing
6 SM City Zibo[61] September 19, 2015 Zibo, Shandong
7 SM City Tianjin[62] December 17, 2016 Tianjin
8 SM City Yangzhou September 29, 2023 Yangzhou
9 SM City Xiamen Phase IV September 6, 2024 Xiamen
10 SM City Xiamen Haicang October 11, 2024 Haicang District, Xiamen
11 SM City Fuzhou Cangshan November 22, 2024 Cangshan, Fuzhou

Tenants and amenities

[edit]

SM Cinema

[edit]
SM Cinema at SM City Legazpi

SM Cinema is the movie theater chain of SM Supermalls.

SM Cinema is also responsible for some milestones in the Philippine film industry.

SM Cinema offers premium cinema experience called "Director's Club", which features leather-recliner-seating and butler service,[63] and offers eight IMAX theaters including the first IMAX theater in the Philippines at the SM Mall of Asia. This IMAX theater, opened in 2006, initially had a capacity of 635 seats (reduced to 490+ seats after renovation and Paragon 918 seating upgrade in 2019) and a screen height of 21.955 meters (72.03 ft), making it the largest cinema screen in the country.[64][65]

There are no cinemas at some SM Center branches such as Pasig, Las Piñas, Dagupan, and San Pedro.

The first drive-in theater in the Philippines was opened under the SM Cinema brand in July 2020 at SM City Pampanga.[66]

There is a policy in place since 2002, which dictates the non-airing of films rated R-18 in SM Cinemas.[67]

SM Store

[edit]
SM Store at SM Mall of Asia

The SM Store is the department store chain of SM Supermalls. The first outlet was established in 1972 along Carriedo in Quiapo, Manila, when Shoemart store was converted into a full-fledged department store.[2] It was renamed as the SM Department Store in 1975[68] prior to being rebranded as "SM Store". The SM Store would become one of SM Supermall's common anchor tenant.[2]

SM Skating

[edit]
SM Skating at SM Seaside City

SM Skating is SM's indoor ice rink chain. The first rink opened at SM Megamall in 1992 which later closed in 2009, but has since reopened in 2014 at another space.[69] It also has branches at SM Mall of Asia[70] and SM Seaside City, and there used to be one at SM Southmall as well.[71]

Recreation

[edit]
SM Bowling at SM City Cebu

SM Bowling Center is SM's bowling alley chain. The first branch opened in 1989 at SM North EDSA, which reopened in 2009 at another space at the same Annex 2 building.[72] Other branches are at SM Megamall, SM North EDSA, SM City Clark, SM City Cebu, SM Seaside City, and SM Lanang.[73] Former branches at SM Southmall, SM City Fairview, SM CDO Downtown, and SM Mall of Asia have been transitioned to SM Game Park, and there was also a branch at SM Center Valenzuela.[74]

SM Game Park is a recreational and entertainment facility offering sports amenities (such as bowling, billiards, basketball, table tennis, and archery, varying by branch), a game room, arcades, karaoke, and a sports bar. The first branch opened at SM Southmall on December 10, 2021.[75] The flagship branch is located at SM Mall of Asia.[76][77] Other branches are located at SM City Fairview, SM CDO Downtown, and SM City Santa Rosa.[78]

SM Markets

[edit]
SM Supermarket branch at SM City Cebu
Main article: SM Retail

Every SM Supermall features supermarket chains such as SM Supermarket, SM Hypermarket, and Savemore Market, collectively known as SM Markets, as anchor tenant. Most SM Supermalls house one of these brands, while some malls (including SM City Fairview and SM North EDSA) have both SM Supermarket and SM Hypermarket coexisting. Standalone Savemore malls, Hypermarket outlets, and Savemore Express Markets are also considered as outlets of SM Supermalls.

SM Cyberzone

[edit]
SM Cyberzone at SM J Mall

SM Cyberzone is SM's chain of IT retail stores, featuring gadget and technology retailers, concept stores of electronic brands, and telecommunications providers in dedicated areas inside SM Supermalls.[79] It is also recognized as a hub for significant gaming and technology-related events. It originated as a lifestyle store in SM North EDSA's Carpark Building in 1998 before being rebranded to its current name.[80]

Catholic churches

[edit]
San Pedro Calungsod Chapel at SM Aura

In the Philippines, a predominantly Roman Catholic country, SM Supermall branches such as SM Aura, SM Megamall, SM North EDSA, and SM City Grand Central each feature a Catholic chapel within the mall building.[81] In contrast, mall complexes such as SM Mall of Asia and SM Seaside City each have a separate church building. Masses are also held at other branches in their atrium, cinema, entrance, or SM Cyberzone branch, especially on Sundays and during Simbang Gabi.

Branding

[edit]
[edit]

The current logo for SM Supermalls was adopted in 2022. The logo consists of the letters "SM" in a custom typeface referred to as Henry Sans after founder Henry Sy and uses a shade of blue dubbed as "SM Electric Blue".[82]

Songs

[edit]

SM Supermalls theme song, often recognized by its catchy tune, plays in the background of SM mall commercials and promotional videos across the Philippines. This song usually has a beat with lyrics like "We've got it all for you!"[83], echoing SM's slogan. It was introduced by SM Supermalls in 1991. This jingle became a signature part of SM’s branding.

Over the years, SM Supermalls has refreshed the jingle with updated arrangements and new voices, This jingle plays across SM mall branches, television ads, and social media.

Over time, there have been several versions of the song, with some featuring updated instrumentals, more vocal arrangements, or even popular Filipino celebrities singing the lines.

"Always Be Super"[84] is another phrase from SM Supermalls. It’s part of their recent campaigns. It was released in 2016.

During ber months, "Celebrate Christmas at SM Malls" song is often played in SM Supermalls during the Christmas season. The song was released last 2023 by our famous Filipino singer Jose Mari Chan.

Not only "Celebrate Christmas at SM Malls", but also the song,"Happiest Christmas Jingle" is a tune often played in their malls during Christmas season. This jingle was made through a collaboration with Jose Mari Chan, the beloved Filipino singer known for his Christmas music.

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[edit]
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  82. ^ Stephen Bjorn Cordova (April 24, 2010). SM (Shoemartl) Philippines Theme Song! (revised). Retrieved October 29, 2024 – via YouTube.
  83. ^ Keanu Miguel (July 16, 2016). SM Supermalls Song - Always Be Super Lyrics. Retrieved October 29, 2024 – via YouTube.
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